How Digital Natives Are Changing B2B Purchasing

Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology. It reduces cost, saves time, integrates sources of information, connects, organizes, informs and provides access to previously hard-to-find data and expertise — all “elements of value” that have direct application to both consumer and B2B purchasing and…

The Benefits of Being Busy

We’ve all been there; we’ve missed a deadline at work and felt the sense of failure that comes along with it. But what if I told you that being busy could actually increase your motivation to complete tasks? This may seem counterintuitive, but recent research has shown that people who are busy tend to be…