How Fashion Can Fight Amazon

Publications

How can fashion put up a fight against Amazon? To compete with Amazon, fashion retailers need to focus on creating experiences per square foot. This means ensuring physical opportunities for customers to try, play, learn, be inspired, and perhaps even co-create in the space. Brand ambassadors can be deployed to share their expertise and experience…

The Day of Reckoning for Retailers

Publications

Retail’s Point of No Return It’s no secret that the retail industry is in a state of flux. With the rise of e-commerce and the ubiquity of digital media, traditional brick-and-mortar retailers are being forced to reevaluate their business models. To stay relevant, many retailers are turning to experiential marketing as a way to lure…