Business customers are motivated by a variety of forces, many of which may be surprising. A new way of evaluating the dimensions of what a business customer values has been proposed, inspired by psychologist Abraham Maslow’s hierarchy of needs. The research was conducted by Eric Almquist, Jamie Cleghorn and Lori Sherer from Bain & Company,…
For a long time, it was thought that open floor plans were the best way to encourage collaboration and creativity in the workplace. However, recent studies have shown that this may not be the case. In fact, many companies are finding that open floor plans are actually detrimental to productivity. One such company is IBM.…
A recent study found that high-performing employees have a positive impact on those around them, boosting productivity by 15%. This spillover effect can result in an increase in profits of up to $1 million per year. As a business owner, it’s important to be aware of the impact that your employees have on one another…
Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology. It reduces cost, saves time, integrates sources of information, connects, organizes, informs and provides access to previously hard-to-find data and expertise — all “elements of value” that have direct application to both consumer and B2B purchasing and…
As a business owner, you are always looking for ways to increase growth and productivity. After all, these are the two key factors that determine an economy’s growth potential. In this blog post, we will be discussing the importance of productivity and how you can increase it in your business. Productivity is defined as the…
There are certain things that productive people do differently to achieve more. Here are fifteen of them: Secret #1: They focus on minutes, not hours. The world’s most productive people know that time is a precious commodity. They don’t waste their minutes on things that don’t matter. Secret #2: They focus only on one thing.…
As digital marketing becomes more complex and data-driven, organizations are turning to digital marketing hubs (DMHs) to unify their disparate marketing technology (MarTech) investments. DMHs provide a centralized view of the customer and a single point of control for managing customer journeys across all channels. In the 2019 Gartner Magic Quadrant for Digital Marketing Hubs,…
A recent study has found that Berlin’s productivity gap is largely due to the city’s younger and more educated population. The study, conducted by the Berlin Institute for Population and Development, looked at a variety of factors that contribute to a region’s success. They found that two factors have the biggest effect on a region’s…
In the business world, there are extroverts and introverts. Both types of personality have their own advantages and disadvantages. As a business owner, it is important to know the strengths and weaknesses of each so you can create a well-rounded team that can get the job done efficiently. Advantages of Being an Extrovert in Business:…
As a business owner, you are always looking for ways to gain a competitive edge. One way to do this is to ensure that your employees have the best possible instruction. Differentiated instruction is a method of tailoring instruction to meet the needs of individual students. However, you may be wondering if this is the…