The Surprising Forces Driving Business Customers

Business customers are motivated by a variety of forces, many of which may be surprising. A new way of evaluating the dimensions of what a business customer values has been proposed, inspired by psychologist Abraham Maslow’s hierarchy of needs. The research was conducted by Eric Almquist, Jamie Cleghorn and Lori Sherer from Bain & Company,…

How Digital Natives Are Changing B2B Purchasing

Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology. It reduces cost, saves time, integrates sources of information, connects, organizes, informs and provides access to previously hard-to-find data and expertise — all “elements of value” that have direct application to both consumer and B2B purchasing and…

Berlin’s Productivity Gap

A recent study has found that Berlin’s productivity gap is largely due to the city’s younger and more educated population. The study, conducted by the Berlin Institute for Population and Development, looked at a variety of factors that contribute to a region’s success. They found that two factors have the biggest effect on a region’s…

Learning Pyramid

As a business owner, you are always looking for ways to gain a competitive edge. One way to do this is to ensure that your employees have the best possible instruction. Differentiated instruction is a method of tailoring instruction to meet the needs of individual students. However, you may be wondering if this is the…