Planning is Essential for Success

Publications

Planning A plan is a necessary tool for any organization, big or small. However, it is important to remember that a plan is not a set-in-stone blueprint, but rather a flexible guide that must be adapted to the ever-changing reality on the ground. In other words, a good plan is one that can be quickly…

Segmentation of poblation

Publications

Segmentation of the Population: The Four Types You Need to Know Segmentation of population is the process of dividing a population into smaller, more homogeneous groups who have common needs and wants. This can be done in a number of ways, including demographic, psychographic, behavioral, and geographic segmentation. Each method has its own strengths and…