In today’s business climate, data is king. Companies are increasingly relying on data to make decisions about everything from product development to marketing campaigns. And for good reason – data provides a level of objectivity that opinions simply can’t match. After all, as the saying goes, “without data, you’re just another person with an opinion.”

In this blog post, we’ll take a closer look at the advantages that data has over opinion in the business world. By the end, you should have a better understanding of why data should be your go-to source when making decisions for your company.

“Without data, you’re just another person with an opinion.” – Edwards Deming

Advantage #1: Data is Unbiased

One of the biggest advantages of using data instead of opinion is that data is unbiased. It doesn’t matter what your personal feelings are about a particular topic – the data will always give you an accurate representation of what’s actually happening. This is extremely valuable in business, where emotions can often cloud judgement.

For example, let’s say you’re trying to decide whether to enter a new market. If you only use your own opinion to make this decision, you might be influenced by factors like your personal biases or your emotional state at the moment. However, if you use data instead (for example, by conducting market research), you can be confident that you’re basing your decision on facts rather than feelings.

Advantage #2: Data is Easy to Collect and Analyze

Another advantage of using data is that it’s relatively easy to collect and analyze. There are a number of different software programs and platforms that make it simple to gather data from a variety of sources and then draw conclusions from that data. This wasn’t always the case – in the past, collecting and analyzing data was a time-consuming and expensive process. But thanks to advancements in technology, it’s now possible for even small businesses to make use of data in their decision-making process.

Advantage #3: Data Helps You Avoid Making Costly Mistakes

Making decisions based on opinion rather than data can often lead to costly mistakes. This is because opinions are often subjective and based on limited information. Data, on the other hand, gives you a complete picture of what’s happening so that you can make informed decisions.

For example, let’s say you’re considering launching a new product line. If you base this decision solely on your opinion, there’s a good chance that you’ll end up investing time and money into developing a product that no one actually wants or needs. However, if you use data (for example, by conducting customer surveys), you can be sure that there’s actually demand for the product before investing any resources into developing it. This will help you avoid making costly mistakes that could hurt your business in the long run.


As we’ve seen, there are many advantages to using data instead of opinion when making business decisions. Data is unbiased, easy to collect and analyze, and it helps you avoid making costly mistakes. So next time you’re facing a tough decision for your business, make sure to consult the numbers first – they just might surprise you!