As digital marketing becomes more complex and data-driven, organizations are turning to digital marketing hubs (DMHs) to unify their disparate marketing technology (MarTech) investments. DMHs provide a centralized view of the customer and a single point of control for managing customer journeys across all channels.
In the 2019 Gartner Magic Quadrant for Digital Marketing Hubs, 1 leading DMH providers are evaluated and positioned based on their ability to execute and their completeness of vision. The report provides critical insights into each vendor’s strengths and weaknesses, as well as how they compare to other vendors in the market.
If you’re considering investing in a DMH, this report is essential reading. Here are some key takeaways:
Adobe is a Leader in the DMH market thanks to its extensive MarTech ecosystem and its focus on AI-powered personalization. However, Gartner notes that Adobe’s “ability to execute” score has decreased since last year due to its high pricing and complex implementations.
Oracle has been named a Challenger in the DMH market. Oracle has a strong product vision but needs to improve its execution in order to compete with the Leaders in this space.
Salesforce is a Visionary in the DMH market. The company has made significant investments in its MarTech ecosystem but needs to strengthen its product vision in order to catch up with the Leaders.
Conclusion
The Gartner Magic Quadrant for Digital Marketing Hubs is essential reading for anyone considering investing in a DMH solution. The report provides valuable insights into each vendor’s strengths and weaknesses, as well as how they compare to other vendors in the market. Adobe, Oracle, and Salesforce are three of the leading vendors in this space, but each has different strengths and weaknesses. Be sure to read the report carefully before making your final decision.
